Technology Leadership
Setting technical direction, building engineering teams and keeping delivery aligned with the business.
Technology Entrepreneur & Product Builder
I build technology solutions, SaaS products and digital businesses that solve real-world problems. From software architecture and product strategy to launch, I lead the teams that turn complex ideas into products people rely on.
01 About Me
A software engineer by background, I now work where technology, product and business meet — building systems, shaping products and leading the people who ship them.
I'm Shahrukh Akhtar, known online as Shaz3e — a technology entrepreneur and product builder.
My background is in software engineering, but my work today sits at the intersection of technology, products and business. I decide what to build and why, shape the architecture behind it, and lead the teams that take it from idea to production.
I still care deeply about getting the engineering right. But I'm equally interested in the bigger questions: What should we build? How should technology support the business? And how do we turn an idea into something people can actually use?
Read the full story02 What I Do
I lead technology and product work where success is measured in business outcomes — the right product, a sound architecture and a team that can keep delivering.
Setting technical direction, building engineering teams and keeping delivery aligned with the business.
Taking products from first concept through architecture, build, launch and continuous iteration.
Connecting technology decisions to commercial goals, operations and long-term growth.
Designing systems that stay maintainable, secure and ready for the next stage of scale.
Exploring new platforms, automation and integrations to create practical business value.
✦ TECHNOLOGY LEADERSHIP & ENGINEERING
I set technical direction, shape the architecture and lead the team that delivers — from product scope to production. The same discipline runs through our focused two-week engineering sprint: business goals first, then the smallest sound system that can ship and keep improving.

A clear problem, audience and definition of done.
Days 1–2A foundation the product and team can grow on.
Day 2Owners, milestones and decisions the business can follow.
Day 4The primary workflow working end to end.
Day 6Third-party services connected to real business workflows.
Day 8Production launch, documentation and a team ready to iterate.
Day 10A sprint is only valuable if it leaves the business with software it can run, an architecture the team can maintain, and a clear next step after launch.
03 Ventures & Products
Through Diligent Creators, I lead the product and engineering work behind a portfolio of software products for teams, agencies and businesses.
Organize leads, tasks and client workflows in one cloud workspace, built for teams that need clarity, follow-through and faster delivery.
Explore EloSyncDomain registration and web hosting — reliable infrastructure for agencies, freelancers and businesses that need to stay online.
Explore ResellerBytesSmart FBR e-invoice software for Pakistan — generate, manage and transmit electronic invoices securely through PRAL.
Explore iBizEnterprise governance ERP with native FBR compliance and predictive intelligence, built for multi-branch operations.
Explore Enterprise ERP04 The Company
Diligent Creators is a full-service digital agency based in Karachi, Pakistan, with more than a decade of experience across design, development and marketing.
As CTO & Co-Founder, I lead the technology and product side of the business — architecting the systems, shipping the software and helping turn client and product ideas into platforms that run in production.
A closer look at products I've led and built with the team at Diligent Creators — from product definition and architecture to the interface. Explore each showcase interactively.
✦ 06 — INSIGHTS
Notes on technology, product strategy and building digital businesses.
✦ 07 — CONTACT
SOMETHING THAT MATTERS.
Building a SaaS product, modernising a platform, or looking for a technology partner to lead delivery? Tell me about the outcome you're working toward.